Bringing Creative Concepts to Life on Water

Floating Activations

Murlac creates bespoke floating activations for brands, agencies, events and production companies.

From oversized product replicas and floating signs to media platforms, installations and promotional structures, we combine modular pontoons, specialist fabrication and in-house artwork production to bring ambitious concepts to the water.

Discuss Your Activation

We Make Ideas Float

A floating activation needs to work visually, structurally and operationally.

Murlac develops the underlying platform, buoyancy, loading, access, anchoring and installation method around the creative concept. This allows the structure to achieve the required appearance while remaining practical to transport, assemble and operate on the water.

Our in-house design, fabrication and branding capability means the platform, structure and visual finish can be developed together rather than passed between several separate suppliers.

From the first concept through to installation and removal, Murlac provides one coordinated route for creating high-impact water-based experiences.

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Oversized Product Displays

Large floating replicas and promotional structures developed around products, campaigns and brand launches.

Floating Signs and Logos

High-visibility branded signs, logos and sculptural features positioned on lakes, rivers and venue water features.

Product Launch Platforms

Floating stages and presentation areas for launches, reveals, photography and live audience activity.

Media and Camera Platforms

Stable platforms for filming, interviews, photography, broadcast teams and press activity.

Interactive Installations

Temporary floating structures designed for audience engagement, demonstrations and experiential events.

Touring Activations

Reusable modular systems developed for campaigns that need to move between venues.

Oversized Product Displays

Floating Signs and Logos

Product Launch Platforms

Media and Camera Platforms

Interactive Installations

Touring Activations

WHERE FLOATING ACTIVATIONS ARE USED

High-Impact Installations for Events and Campaigns

Murlac designs, manufactures and installs bespoke floating platforms for events, campaigns and media activity. Each system is planned around the venue, intended use and audience, providing a practical and visually impactful solution on the water.

Product Launches
Floating platforms for memorable product reveals and demonstrations.
Press and Media Activity
Stable platforms for interviews, launches and media coverage.
Film and Photography
Flexible water-based access for cameras, crews and equipment.
Sponsorship Displays
Prominent floating displays for brands, partners and sponsors.
Festivals and Exhibitions
Bespoke platforms for displays, performances and visitor engagement.
Sporting Events
Platforms for viewing, presentation, access and event support.

One Team Behind the Entire Activation

Murlac combines floating infrastructure, fabrication, artwork, branding and marine installation within one coordinated service.

This allows the creative concept and practical delivery method to be developed together from the outset.

For agencies, brands and event organisers, this means fewer suppliers, clearer responsibility and a more direct route from initial idea to completed floating installation.

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Have a Concept That Belongs on the Water?

SHARE YOUR IDEA WITH US

Send us the initial idea, venue, event dates, approximate dimensions and any available artwork or visual references.

Murlac can review the concept and advise on the floating platform, fabrication, artwork, branding, installation and event-support requirements.

Speak To Our Activation Team